“PINK OCTOBER”: DISARONNO INGREDIENTS’ ACTIVITIES DURING BREAST CANCER AWARENESS MONTH
In October, a month dedicated to raising awareness and promoting breast cancer prevention (internationally recognized as “Pink Month“), Disaronno Ingredients has actively committed to this cause by organizing a series of activities aimed at increasing awareness about the disease and highlighting women’s contributions across all fields.
Among the initiatives is a collaboration with two young Italian artists: Susanna Morari, an illustrator and feminist already engaged in promoting women’s issues, and Aurora Peruchetti, a student and photographer from the European Institute of Design (IED) in Milan.
By showcasing their artistic projects, which focus on interpreting the role of women, Disaronno Ingredients has demonstrated its commitment to supporting women not only through prevention efforts but also by promoting their work and creative talents.
Additionally, the partnership with the Varese’s C.A.O.S. – Centro Ascolto Operate al Seno (Listening Center for Breast Surgery Patients) association is another key element of the initiative, adding value through specialized expertise and offering concrete support in scientific outreach.
Furthermore, leveraging the expertise of its Education, Creation & Application Institute, Disaronno Ingredients has developed several recipes to create a pink gelato flavor dedicated to “Pink Month,” which was presented to the public in October as a limited edition exclusive.
Disaronno Ingredients’ “Pink Month” initiatives mark the beginning of a sustained commitment to supporting women and promoting awareness of socially relevant issues, further affirming the company’s dedication to being a responsible and engaged player in the community it serves.
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