THE PR EVENT CALENDAR FOR ENGINE, ILLVA SARONNO’S 100% ITALIAN ORGANIC GIN

This past season has been an intense one for ENGINE gin, thanks to its role as the main sponsor at numerous key summer events, both in Italy and the UK.

With a bold and unconventional identity, ENGINE gin was the perfect partner for various lifestyle events during the summer, targeting a young and trendy audience. In Italy, ENGINE was present at international fashion brand events, including the launch of the limited edition “SUNDEK X OCTOPUS,” the JW ANDERSON afterparty, and parties hosted by renowned magazine OUTPUMP and the AVAVAV brand during Milan Fashion Week.

ENGINE also made its mark in the music scene during Geolier‘s concert in Milan, with a dedicated bar station, offering a fresh way to connect with a young audience who resonated with ENGINE’s innovation and uniqueness, amplified by the presence of influencers.

The UK scene was equally promising for ENGINE gin, with its participation in a series of London club nights for the launch parties of popular brands like UNIQLO and RAY-BAN , as well as events during London Fashion Week, including the Dazed magazine party, a well-known fashion publication in London.